Simple Roast

branding, Packaging design

Simple Roast Coffee goes by a simple mantra; keep it tasty, keep it simple. You don’t need to be a level 5 master-barista to enjoy great coffee. You just need to drink it. With this in mind, I created a straight forward brand. Clean lines, mono-linear icons, and simple, bold type. The logo mark represents that bottom line, it’s just drinking coffee. The icons illustrate that point as well. Brew it in a fancy-pants Chemex™ or just a plain drip coffee maker. No matter what, the coffee stands the test.