branding, Art Direction, Print production
Linder came to Social Driver with an opportunity: Re-imagine a full-scale brand for Linder and Associates including logo design, updated collateral, website, messaging, and a name change that better embodied their high-end, professional brand.
We started searched for the best of the best typeface—Gotham—and customized it to reflect the approachability of their staff. We established Rebecca Linder as a thought leader in her community by making the Linder logo all about the name. Finally, we created a seamless pattern reflective of the building blocks that make events successful, mirroring Linder’s concept of Event Architects.
The result? A professional, personable, and reliable brand reflective of Linder’s status as a world-class industry leader in event management
I stepped in to this project after the word-mark was created. I developed stationary, brand extensions, a brand & style guide, and a redesign of their website.